Keywords
Video
YouTube
Chemistry
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Abstract
In recent years, short vertical videos of up to one minute have become popular. These formats offer science communicators a way to reach younger audiences, which are different from users of other social networks. This study analyzes the differences in user demographics (age, gender, origin), audience retention, and viewing time on TikTok and YouTube Shorts using videos from the Ponte Bata channels. The results indicate similar user profiles on both platforms with slight differences. These insights will help understand the different content consumption patterns on TikTok and YouTube Shorts, making scientific content more accessible to a broader audience.
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