Abstract
In recent years, short vertical videos of up to one minute have become popular. These formats offer science communicators a way to reach younger audiences, which are different from users of other social networks. This study analyzes the differences in user demographics (age, gender, origin), audience retention, and viewing time on TikTok and YouTube Shorts using videos from the Ponte Bata channels. The results indicate similar user profiles on both platforms with slight differences. These insights will help understand the different content consumption patterns on TikTok and YouTube Shorts, making scientific content more accessible to a broader audience.
References
Algaba, A. Scripta Nova 2000, 69(17).
Amarasekara, I.; Grant, W.J. Exploring the YouTube science communication gender gap: A sentiment analysis. Public Understand. Sci. 2018, 28(1), 68-84. https://doi.org/10.1177/0963662518786654.
Boyd, D. M.; Ellison, N. B. Social Network Sites: Definition, History, and Scholarship. J. Comput.-Mediat. Commun. 2007, 13, 210-230. https://doi.org/10.1111/j.1083-6101.2007.00393.x.
Burns, T.W.; O'Connor, D.J.; Stocklmayer, S.M. Science Communication: A Contemporary Definition. Public Understand. Sci. 2003, 12(2), 183-202. https://doi.org/10.1177/09636625030122004.
Canal de CdeCiencia. YouTube, 2024. https://www.youtube.com/@CdeCiencia (consultado: 01/07/2024).
Canal de Date un Vlog. YouTube, 2024. https://www.youtube.com/channel/UCQX_MZRCaluNKxkywkLEgfA (consultado: 01/07/2024).
Canal de La Gata de Schrödinger. Youtube, 2024. https://www.youtube.com/c/LagatadeSchr%C3%B6dinger (consultado: 01/07/2024).
Canal de QuantumFracture, YouTube, 2024. https://www.youtube.com/channel/UCbdSYaPD-lr1kW27UJuk8Pw (consultado: 01/07/2024).
Cruzado Bautista, K.; Vite León, V.O. Scientific dissemination and TikTok: a systematic review of scientific literature in Web of Science. INTED2022 Proceedings 2022, 16th International Technology, Education and Development Conference, 7-8 March, 2022; pp. 8090-8095, https://doi.org/10.21125/inted.2022.2042.
Duran, J.; Soto, A. Canal de Reacciona Explota. YouTube, 2024. https://www.youtube.com/c/reaccionaexplota (consultado: 22/7/2024).
Gallardo-Camacho, J. Análisis del fenómeno Youtube en España: Relación con los espectadores y con los generadores de contenidos tradicionales. Revista Luciérnaga 2013, 5(9), 57-68.
Haran, B.; Poliakoff, M. How to measure the impact of chemistry on the small screen. Nat. Chem. 2011, 3, 180-182. https://doi.org/10.1038/nchem.990.
Morcillo, J.M.; Czurda, K.; Robertson-von Trotha, C.Y. Typologies of the popular science web video. JCOM 2016, 15(04), A02, https://doi.org/10.22323/2.15040202.
Muliadi, B. What The Rise Of TikTok Says About Generation Z. Forbes, 7 jul. 2020. https://www.forbes.com/sites/forbestechcouncil/2020/07/07/what-the-rise-of-tiktok-says-about-generation-z/?sh=4b84d94c6549 (consultado: 2/08/2022).
Núñez, R. Galileo, pionero de la divulgación científica. El País, 30 mar. 2010. https://elpais.com/sociedad/2010/03/30/actualidad/1269900010_850215.html (consultado: 01/07/2024).
Rein, B. Making Science Education More Accessible: A Case Study of TikTok’s Utility as a Science Communication Tool. Neuroscience 2023, 530, 192-200, https://doi.org/10.1016/j.neuroscience.2023.08.021.
Welbourne, D.J.; Grant, W.J. Science communication on YouTube: Factors that affect channel and video popularity. Public Underst. Sci. 2016, 25, 706-718, https://doi.org/10.1177/0963662515572068.
Zeng, J.; Schäfer, M.S.; Allgaier, J. Withdrawn: Reposting “till Albert Einstein is TikTok famous”: The Memetic Construction of Science on TikTok. Int. J. Commun. 2021, 15, 3216-3247, DOI https://doi.org/10.31219/osf.io/8tdvm.